Keebo - Ad concepts and design

I was tasked with creating concepts, taglines, copy and design for a series of adverts to launch Keebo to market.

Task:

• Reach the new-to-credit audience
• overcome skepticism and evoke a feeling of responsibility
• Create desire to grow credit

Solution:

• Reframe credit as something you care for and nurture that grows with you and loves you back.
• images of cute kids caring for pets are emotive
• high contrast headline and message are a new face for credit

Task:

• Make Keebo stand out
• Demonstrate a radically different alternative
• Build confidence in those new-to-credit and who’ve had trouble with credit in the past

Solution:

• Keebo: The responsible credit card company
• Authoritative and informative
• honest, fun and energetic
• break down the problem and say what we’re doing to fix it.

Task:

• Many people are not so much afraid of credit as afraid of their ability to take care of it
• Let them know how Keebo can help

Solution:

• Focus on the words CONTROL, CONFIDENCE and TOOLS
• show Keebo as strong, a partner and a professional solution
• Keep the message clear and understandable